5 Key Personas for Startup Founders to Target on LinkedIn As a startup founder, your LinkedIn network can be a goldmine of opportunities. But are you tapping into its full potential? ...continue reading
Why Your LinkedIn Profile is Hurting Your Sales (And How to Fix It) As a founder using LinkedIn for outreach, your profile is often the first impression you make on potential customers, partners, and investors. An outdated or poorly optimized profile can significantly hinder your sales efforts before they even begin. ...continue reading
The 'So What?' Test: Ensuring Your Value Prop Actually Matters In the world of B2B sales, particularly for tech startups, having a compelling value proposition is crucial. But how do you know if your value prop is actually resonating with potential customers? ...continue reading